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COVID-19 Communication Toolkit: A Health Equity Lens
Step-by-step health equity recommendations for COVID-19 communication
This toolkit offers detailed, step-by-step guidance to help health communicators, content developers, educators, and health promotion leaders put health equity recommendations into COVID-19 communication action. The toolkit is a collection of information we at U.S. Digital Response have learned and trends analyzed through evidence-based research such as:
- 1.Working with multiple local and state government agencies, including communication specialists and content managers,
- 2.Creating content and user experience (UX) recommendations across devices and browsers to impact vaccination information-seeking behavior, and
- 3.Our collective decades of experience in health equity, communication, and literacy directly educating and reaching communities.
This is a living document. We will continuously update it as we learn more from government and public health officials, communication teams, and health equity task forces.
This toolkit is for government communications and media development teams, trusted messenger centers, and community-based organizations that are responsible for designing, developing, and evaluating resident-facing COVID-19 digital tools with a health equity lens. These tools include but are not limited to websites, mobile apps, and digital print media with the goal of helping residents find COVID-19 vaccination and testing information easily and seamlessly.
- 5.Key population considerations: Evidence-based tools and approaches to increase health equity for black and brown communities, the elderly, people with disabilities, and rural and hard-to-reach communities.