Content Strategy
To organized content with information scent, we:
  • Prioritized most important information in top button such as Vaccine sign-up instead of Data Dashboard
  • Provided secondary links to important pages (testing, reopening)
  • Separated resources or links to other authorities (e.g. CDC) to prevent overwhelming users with content
  • Set a clear hierarchy of user goals by setting apart vaccine scheduling even more with clear steps to guide their decision-making process
  • Reorganize content to give users information, rather than direct them to it (i.e. with a “Q&A” format)
  • Minimize scrolling by redesigning key design elements, so users can get information quickly
Last modified 7mo ago
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