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COVID-19 Communication Toolkit
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COVID-19 Communication Toolkit
COVID-19 Communication Toolkit: A Health Equity Lens
What's new?
Introduction
Background
Toolkit Walkthrough
Health Equity Framework
What We Know
Personas
Mental Model
Search and Navigation
Reading and Cognitive Challenges
Social Media Engagement
Tools and Templates
Checklist
Case Studies
Messaging Examples and Templates
Social Media Playbook and Templates
Print and Web Materials Templates and Toolkits
Website and Mobile Template
Stock Photos and Icons
Success Metrics
Vaccine Outreach Channels
Key Population Considerations
Parents and Youth
Undocumented Immigrants
Elderly and Aging Populations
Black and Brown Communities
People with Disabilities
Rural and Hard-to-Reach Communities
Special Topics
Vaccine Hesitancy
Crisis Communication
Transcreation and Translation
Data Collection, Visualization, and Reporting
Contact Us
Sources
Acknowledgments
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People with Disabilities
Physiological Pathways: Recognize the diversity of needs among people with disabilities and the sub-communities therein. There is no one-size-fits-all approach.
Here are some guidelines for reaching people with disabilities
  • Design for cognitive and visual impairment needs. Follow baseline Web Content Accessibility Guidelines and ensure ADA compliance in all online communication. Ensure screen readers and other assistive technologies are supported in the design.
  • Highlight accessible accommodations. Clearly highlighting accessibility accommodations at vaccine provider locations will help alleviate any fear of not being able to get to a vaccine appointment. Consider representing this accessibility (ramp access, etc) in imagery.
Web Content Accessibility Guidelines (WCAG) 2.1
Web Content Accessibility Guidelines (WCAG) 2.1
Key Population Considerations - Previous
Black and Brown Communities
Next - Key Population Considerations
Rural and Hard-to-Reach Communities
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