Messaging Examples and Templates
Below are examples and creative guidance to build confidence and trust with BIPOC communities, based on extensive qualitative and quantitative research from the Ad Council, including cross-cultural focus groups, to uncover the most impactful messaging frameworks.
Check out the microsite developed by Georgia Tech’s Center for Inclusive Design and Innovation with funding from CDC Foundation and technical assistance from CDC. It makes COVID-19 messaging available to people with disabilities.
MakeSpace: Make your Own Campaign and Resident Persona
University of Minnesota Vaccine Central: Faith-based Organizations, Mobile Vans, Equity Pop-up Clinics, and Trusted Messengers
COVID-19 Public Education Campaign
Multilingual Vaccination Campaign Communications
Messaging for Refugees, Immigrants, and Migrants
Minnesota Be a Vaccine Advocate: COVID-19 Vaccine Toolkit for Individuals and Organizations
COVID-19 Messaging for People with Disabilities
Creative Brief for Black Audiences
Creative Brief for Hispanic Audiences
Creative Brief for General Audiences
NLGJA Stylebook for LGBTQ Language
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