> For the complete documentation index, see [llms.txt](https://usdr.gitbook.io/covid-communication-toolkit-health-equity/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://usdr.gitbook.io/covid-communication-toolkit-health-equity/tools-and-templates/messaging-examples-templates.md).

# Messaging Examples and Templates

Below are examples and creative guidance to build confidence and trust with BIPOC communities, based on extensive qualitative and quantitative research from the Ad Council, including cross-cultural focus groups, to uncover the most impactful messaging frameworks.

Check out the microsite developed by Georgia Tech’s Center for Inclusive Design and Innovation with funding from CDC Foundation and technical assistance from CDC. It makes [**COVID-19 messaging available to people with disabilities**](http://apha.informz.net/z/cjUucD9taT0zMjU5MTU3JnA9MSZ1PTM4MzU1MzYzNCZsaT0yODU2NzMyNw/index.html).

### MakeSpace: Make your Own Campaign and Resident Persona

{% embed url="<https://sites.google.com/ideo.org/makespace/start-here>" %}

### University of Minnesota Vaccine Central: Faith-based Organizations, Mobile Vans, Equity Pop-up Clinics, and Trusted Messengers

{% embed url="<https://nrcrim.org/vaccines/vaccine-central>" %}

### COVID-19 Public Education Campaign

{% embed url="<https://wecandothis.hhs.gov/>" %}

### Multilingual Vaccination Campaign Communications

{% embed url="<https://nrcrim.org/vaccines/vaccination-campaign>" %}

### Messaging for Refugees, Immigrants, and Migrants

{% embed url="<https://nrcrim.org/vaccines/vaccine-central>" %}

### Minnesota Be a Vaccine Advocate: COVID-19 Vaccine Toolkit for Individuals and Organizations

{% embed url="<https://www.health.state.mn.us/diseases/coronavirus/vaccine/communitytk.html#fs>" %}

### COVID-19 Messaging for People with Disabilities

{% embed url="<https://cidi.gatech.edu/covid>" %}

### Creative Brief for **Black** Audiences

{% file src="/files/-MUQKuRLjgO0mT8x7kiE" %}
Messaging that resonates for Black audiences
{% endfile %}

![Examples of trusted messengers for the Black community](https://3464852202-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MTfwG-kDt2H7CzaGin-%2F-MUQJzU6iep8N6DyTFii%2F-MUQLvnHZ80W-FfXICNg%2FScreen%20Shot%202021-02-25%20at%202.42.06%20PM.png?alt=media\&token=1608a0e9-674c-424a-b6c0-36b2c931e03d)

### Creative Brief for **Hispanic** Audiences

{% embed url="<https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/communication-toolkit.html>" %}

{% embed url="<https://www.hopkinsmedicine.org/coronavirus/espanol/index.html>" %}

{% embed url="<https://www.cdc.gov/coronavirus/2019-ncov/communication/print-resources.html?Sort=Date&Search=Spanish>" %}

{% embed url="<https://www.fda.gov/about-fda/fda-en-espanol/enfermedad-del-coronavirus-covid-19>" %}

{% embed url="<https://www.youtube.com/watch?v=2Yk74obIje0&feature=youtu.be&ab_channel=U.S.FoodandDrugAdministration>" %}

{% file src="/files/-MUQL1OST0iWPtz8h62b" %}
Messaging that resonates for Hispanic audiences
{% endfile %}

![Ad Council's creative design of It's Up to You (De Ti Depende in Spanish)](https://3464852202-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MTfwG-kDt2H7CzaGin-%2F-MUQJzU6iep8N6DyTFii%2F-MUQLI9RI1YtWgSpdVcr%2FScreen%20Shot%202021-02-25%20at%202.39.40%20PM.png?alt=media\&token=2237fb5e-24b9-46e6-bf23-1080cf7ae0a4)

### Creative Brief for General Audiences

{% file src="/files/-MUQKFZW\_8-QKqQHceQ-" %}
General audience messaging examples
{% endfile %}

### **NLGJA** Stylebook for LGBTQ Language

{% embed url="<https://www.nlgja.org/stylebook/>" %}