We have been supporting local and state governments with evaluating their COVID-19 web and mobile pages and providing tactical recommendations for improved user experience and content literacy, education, and communication.
Our focus with these case studies is on convenience and confidence: Is it easy to get the vaccine? Is it safe to get the vaccine? We also prioritized a mobile-first experience informed by our partner's web analytics.
Below are examples of before and after we have designed for government partners with best practices in three areas: