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COVID-19 Communication Toolkit
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COVID-19 Communication Toolkit
COVID-19 Communication Toolkit: A Health Equity Lens
What's new?
Introduction
Background
Toolkit Walkthrough
Health Equity Framework
What We Know
Personas
Mental Model
Search and Navigation
Reading and Cognitive Challenges
Social Media Engagement
Tools and Templates
Checklist
Case Studies
Messaging Examples and Templates
Social Media Playbook and Templates
Print and Web Materials Templates and Toolkits
Website and Mobile Template
Stock Photos and Icons
Success Metrics
Vaccine Outreach Channels
Key Population Considerations
Parents and Youth
Undocumented Immigrants
Elderly and Aging Populations
Black and Brown Communities
People with Disabilities
Rural and Hard-to-Reach Communities
Special Topics
Vaccine Hesitancy
Crisis Communication
Transcreation and Translation
Data Collection, Visualization, and Reporting
Contact Us
Sources
Acknowledgments
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Data Collection, Visualization, and Reporting
Systems of Power: Place-based health metrics like these capture key contributors to the risk of getting COVID-19 or having a worse outcome including poverty, reliance on public transportation, and crowded housing.
The National Academies’ report recommends place-based measures of social vulnerability, such as the Centers for Disease Control & Prevention Social Vulnerability Index (SVI) or the COVID-19 Community Vulnerability Index (CCVI), which includes racial, ethnic, and language composition of a census tract.

Examples of Equitable COVID-19 Data Collection

Health Equity Data Reporting

CA’s Healthy Places Index (HPI)
The Centers of Disease Control and Prevention's Social Vulnerability Index
Surgo’s COVID-19 Community Vulnerability Index
AMA's COVID-19  health equity data resources 
UConn Health Equity & COVID-19
Special Topics - Previous
Transcreation and Translation
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Contents
Examples of Equitable COVID-19 Data Collection
Health Equity Data Reporting