COVID-19 Communication Toolkit
COVID-19 Communication Toolkit
COVID-19 Communication Toolkit
COVID-19 Communication Toolkit
COVID-19 Communication Toolkit: A Health Equity Lens
Introduction
Background
Toolkit Walkthrough
Health Equity Framework
What We Know
Resident Personas
Mental Model
Search and Navigation
Reading and Cognitive Challenges
Social Media Engagement
Tools and Templates
Checklist
Case Studies
Vaccine Outreach Channels
Messaging Examples
Social Media Playbook and Templates
Website and Mobile Template
Print and Web Materials Templates
Stock Photos and Icons
Success Metrics
Key Population Considerations
Elderly and Aging Populations
Black and Brown Communities
People with Disabilities
Rural and Hard-to-Reach Communities
Undocumented Immigrants
Special Topics
Vaccine Hesitancy
Crisis Communication
Transcreation and Translation
Data Collection, Visualization, and Reporting
Contact Us
Sources
Acknowledgments
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Success Metrics

Local and state government agencies and community-based organizations have the opportunity to impact COVID-19 vaccination rates in the US to eliminate vaccine-preventable COVID-19 infections. This work is prevention at its purest level, and its impact will be felt for generations to come. The USDR Covid Digital Communications Toolkit supports your communication teams with content and messaging tools with the following goals:

  1. Increase COVID-19 vaccination rates in the United States across all 50 states.

  2. Eliminate racial disparity and reduce geographic disparities in COVID-19 vaccination.

The following logic model is a high-level overview of the flow of materials and processes for equitable communication during COVID-19 vaccine distribution.

Logic model with success metrics for a digital marketing campaign for COVID-19 vaccine distribution
Tools and Templates - Previous
Stock Photos and Icons
Next - Key Population Considerations
Elderly and Aging Populations
Last updated 2 months ago