Visual Design
To empathize with our government partner's residents, we applied role modeling strategy such as:
Images that identify with the Hispanic community's values and cultural experiences
Reusable cards to highlight vaccine information with CTA to sign up
Language preferences to automatically translate a webpage into English or Spanish for improved literacy and outreach
Color guides to differentiate high risk or valuable information to a visitor with a call to action and tactical resources that are linkable or supported with a phone number to call to.
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