Glossary
A glossary of industry terms or other language used in the playbook.
  • Content Franchise: language....
  • Narrative
  • Story
  • Campaign
  • Category
  • Content Repository
  • Daily Journey
  • Total Addressable Market / Total Available Market (TAM)
KPI definitions:
  • Impressions
  • Reach
  • Mentions
  • Applause
Tech Stack
  • Google Sheets
  • Airtable
  • Notion
  • etc.
Developing Public Health Communication Strategies—And Combating Misinformation—During COVID-19
Executive and Continuing Professional Education
Contents | Coronavirus Tech Handbook | JoeDocs
Coronavirus Tech Handbook
19 Social Media KPIs You Should Be Tracking
Social Media Marketing & Management Dashboard
Always Up-to-Date Guide to Social Media Video Specs
Sprout Social
Core Brand Values: Why They Are Key to Differentiating Your Brand | Brandfolder
Brandfolder
The art of communicative leadership
Communication Director
Designing Company Values workshop
Medium
How to Define Your Core Brand Values (And Why You Should)
Business Envato Tuts+
How To Run A Brand Values Workshop. Plus, A Free Worksheet!
Medium
Covid-19: 77% Of PR Firms Expect Loss Of Earnings As Pressure Hits Consumer Spend
Last modified 1yr ago
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