Glossary

A glossary of industry terms or other language used in the playbook.

• Content Franchise: language....

• Narrative

• Story

• Campaign

• Category

• Content Repository

• Daily Journey

• Total Addressable Market / Total Available Market (TAM)

KPI definitions:

• Impressions

• Reach

• Mentions

• Applause

Tech Stack

• Google Sheets

• Airtable

• Notion

• etc.

How to Talk about COVID-19: Narratives to Support Good Decision-Making and Collective Action

Developing Public Health Communication Strategies—And Combating Misinformation—During COVID-19Executive and Continuing Professional Education

Contents | Coronavirus Tech Handbook | JoeDocsCoronavirus Tech Handbook

19 Social Media KPIs You Should Be TrackingSocial Media Marketing & Management Dashboard

Always Up-to-Date Guide to Social Media Video SpecsSprout Social

Core Brand Values: Why They Are Key to Differentiating Your Brand | BrandfolderBrandfolder

The art of communicative leadershipCommunication Director

Designing Company Values workshopMedium

How to Define Your Core Brand Values (And Why You Should)Business Envato Tuts+

How To Run A Brand Values Workshop. Plus, A Free Worksheet!Medium

Covid-19: 77% Of PR Firms Expect Loss Of Earnings As Pressure Hits Consumer SpendPRovoke Media

Covid-19 Comms: US Government Worst, New Zealand & Germany Best Say PR ProsPRovoke Media

Special Report on COVID-19 Demonstrates Essential Role of the Private SectorEdelman