Glossary

A glossary of industry terms or other language used in the playbook.
  • Content Franchise: language....

  • Narrative

  • Story

  • Campaign

  • Category

  • Content Repository

  • Daily Journey

  • Total Addressable Market / Total Available Market (TAM)

KPI definitions:

  • Impressions

  • Reach

  • Mentions

  • Applause

Tech Stack

  • Google Sheets

  • Airtable

  • Notion

  • etc.

How to Talk about COVID-19: Narratives to Support Good Decision-Making and Collective Action