Campaigns & Stories
Estimated time to execute campaigns & stories: 2-8 hours per campaign

What is a campaign?

A campaign is a set of stories that have a singular message. Campaigns allow us to tell many different stories on a targeted subject, such as why it's important to follow guidance from health experts. For example, San Francisco is pushing the campaign "I got you covered" to create a personable and witty feeling.
San Francisco Mask Campaign
Here are some ideas of campaigns and stories. This list gives you examples to copy and generate new ideas.
Campaigns & Stories
Categories
Be Polite: Ariel View
Physical Distancing
Sidewalk Walking Guide #HugTheSide
Physical Distancing
How to put a mask on properly
Face Cover
How effective are masks?
Face Cover
DIY masks
Face Cover
Quarantine vs. Self-Isolation vs. Shelter In Place
Health Policy
Different types of COVID-19 Tests
Health Policy
Masks Reduce Airborne Transmission
Health Policy

How to create a campaign?

A campaign should be goal-oriented and have built in call-to-actions to measure. Once you determine an overall idea, here is a step-by-step guide to coming up with the campaign:

Campaign Creative Brief:

    Goals: Awareness, Engagement, Acquisition
    DRI:
    Purpose:
    Content Franchise & Category:
    Concept:
    Audience:
    Deadline:
Download the creative brief template here.

What is a story?

A story is either nested within a campaign, or can be a stand alone story that supports a category.
If you need help with campaigns and stories, let's run a workshop. Sign-up here.
Last modified 1yr ago