Campaigns & Stories
Estimated time to execute campaigns & stories: 2-8 hours per campaign
What is a campaign?
A campaign is a set of stories that have a singular message. Campaigns allow us to tell many different stories on a targeted subject, such as why it's important to follow guidance from health experts. For example, San Francisco is pushing the campaign "I got you covered" to create a personable and witty feeling.
Here are some ideas of campaigns and stories. This list gives you examples to copy and generate new ideas.
Campaigns & Stories | Categories |
Be Polite: Ariel View | Physical Distancing |
Sidewalk Walking Guide #HugTheSide | Physical Distancing |
How to put a mask on properly | Face Cover |
How effective are masks? | Face Cover |
DIY masks | Face Cover |
Quarantine vs. Self-Isolation vs. Shelter In Place | Health Policy |
Different types of COVID-19 Tests | Health Policy |
Masks Reduce Airborne Transmission | Health Policy |
How to create a campaign?
A campaign should be goal-oriented and have built in call-to-actions to measure. Once you determine an overall idea, here is a step-by-step guide to coming up with the campaign:
Campaign Creative Brief:
Goals: Awareness, Engagement, Acquisition
DRI:
Purpose:
Content Franchise & Category:
Concept:
Audience:
Deadline:
Download the creative brief template here.
What is a story?
A story is either nested within a campaign, or can be a stand alone story that supports a category.
If you need help with campaigns and stories, let's run a workshop. Sign-up here.
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