Campaigns & Stories

Estimated time to execute campaigns & stories: 2-8 hours per campaign

What is a campaign?

A campaign is a set of stories that have a singular message. Campaigns allow us to tell many different stories on a targeted subject, such as why it's important to follow guidance from health experts. For example, San Francisco is pushing the campaign "I got you covered" to create a personable and witty feeling.

Here are some ideas of campaigns and stories. This list gives you examples to copy and generate new ideas.

Campaigns & Stories

Categories

Be Polite: Ariel View

Physical Distancing

Sidewalk Walking Guide #HugTheSide

Physical Distancing

How to put a mask on properly

Face Cover

How effective are masks?

Face Cover

DIY masks

Face Cover

Quarantine vs. Self-Isolation vs. Shelter In Place

Health Policy

Different types of COVID-19 Tests

Health Policy

Masks Reduce Airborne Transmission

Health Policy

How to create a campaign?

A campaign should be goal-oriented and have built in call-to-actions to measure. Once you determine an overall idea, here is a step-by-step guide to coming up with the campaign:

Campaign Creative Brief:

  • Goals: Awareness, Engagement, Acquisition

  • DRI:

  • Purpose:

  • Content Franchise & Category:

  • Concept:

  • Audience:

  • Deadline:

Download the creative brief template here.

What is a story?

A story is either nested within a campaign, or can be a stand alone story that supports a category.

If you need help with campaigns and stories, let's run a workshop. Sign-up here.

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