Estimated time to establish your categories: 1 - 2 hours
Categories are nuanced subjects within a content franchise. For example, our Health Policy Content Franchise includes:
    Hand hygiene
    Face masks
    Social distancing
    Stay at home orders
How do you determine what categories you need? Ask other departments what they need help with?
Based on the list below, what does your government need? Every city or state has their own demands, but these were examples we've used in the past. The table below is breaking down the content franchises on the top row, and within each column, we list several examples of categories.
Public Health
City Services
Birth Certificates
Phase 1
Face Covers
Lead Pick-Up
Phase 2
Social / Physical Distancing
Phase 3
Shelter in Place
Marriage Licenses
Phase 4
Emergency Opt-In
Risk Levels
Protecting Vulnerable Populations
Census 2020
Safety Tips
View the entire list here.
Once we identify all of these categories, it will make it easier to discover and develop campaigns and stories for our content strategy.
If you need help with categories, let's run a workshop. Sign-up here.
Last modified 1yr ago
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