Estimated time to create a daily journey: 30 - 90 minutes
Once you have the communications strategy, then you can create a framework for your cadence across your most active social media channels. Following our value of consistency, this daily journey sets up an expectation for the citizen on a daily cadence. The framework below was inspired from the CDC: Crisis + Emergency Risk Communication guide, wellness methodologies, and management strategy. Consistency was one of our values, so we felt it was necessary for citizens to have a constant stream with an emotional arc that flows with their day. For example, we don't want to put bad news in the morning, unless it's breaking and necessary, and we want to the day on a high note with inspiration, motivation, or reopening plans to look at the future.
Feel free to borrow our framework, or remix it to fit your needs.
Programs a daily schedule
Provides a framework for distributing campaigns & stories
By 8:00 AM: COVID-19 Update | United, Encouraging, or Celebratory message
Tone: We are your City, we are on this, and we’re in this together.