Analytics Reporting
Estimated time to report analytics: 30 - 60 minutes
If you're not constantly measuring and making future decisions based on historical posts, then you're not making data-driven decisions. This is a constant process that builds character and success within any organization.
Importance of analytics. How to find these reports? Most important data to share? What are your goals? Who's responsible? How long this should take? How long should the presentation be?
How often do I report analytics?
Weekly: Week vs Week
Monthly: Week vs Week & monthly review
Quarterly: Review last three months, against previous quarter
What should I measure?
Depending on your macro and micro goals, only you can make that decision. However, I don't think you can go wrong if you're measuring the following:
Reach
Impressions
Video views
Video view time
Click through rates
Engagement; Likes, Shares, Comments, and RT's
The presentation below is an example of a lightweight analytics report to help the team understand what content is performing well, or not.
If you need help with analytics reporting, let's run a workshop. Sign-up here.
Google Analytics
Most governments are using Google Analytics to understand the performance and metrics on their websites. This is important to understand how much traffic your social media channels are driving, while also understanding what content on your website engages most, or not, with citizen.
Important Metrics:
Click Through Rates(CTR)
UTM's for effectiveness of content.
19 Social Media Metrics That Really Matter -- And How to Track Them via Hootsuite
If you need help with analytics reporting, let's run a workshop. Sign-up here.
Last updated