# Career Landing Pages

## **Value of a Career Landing Page**

An effective career landing page or recruitment-focused portal can draw attention to specific high profile roles that may otherwise get buried in a central careers site.

On many central government job openings sites, searching for a specific role or a specific org can be challenging, often requiring a keyword search or to select a role category that may not align with the candidate’s expectations for job title naming conventions. This poses a challenge for candidates new to government service who are unfamiliar with the specific terminology used in the job postings. 

### Examples

The following are examples of career portals utilized by different government organizations:

* [Boston Department of Innovation and Technology](https://www.boston.gov/news/join-city-bostons-department-innovation-and-technology)
* [Commonwealth Office of Digital Experience (CODE PA)](https://www.employment.pa.gov/digitalservices/Pages/default.aspx)
* [Technology Transformation Services (GSA)](https://join.tts.gsa.gov/)

<figure><img src="https://4111441783-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwIalwlgqagpES4pUXo97%2Fuploads%2FTFxlPnG8IxaKPYik3TOx%2Fimage.png?alt=media&#x26;token=24e7c0e1-83d6-4a24-a59b-3bfae50efe97" alt="Image of an open role a Senior Analyst featured on the Boston Digital Services portal" width="563"><figcaption><p>Open role featured on the Boston Digital Services portal</p></figcaption></figure>

## **Recommendations for Building a Career Page**

* Use plain language to keep the copy clear and concise
* Address frequently asked questions like location and remote work flexibility
* Make sure the site is mobile friendly