Digital Maturity Overview

Understand your organization’s current capabilities so you can launch and grow a digital service team effectively

What is Digital Maturity?

Digital maturity describes how well your organization is equipped to design, build, and improve user-centered digital services, including websites, online applications, internal tools, and other technology-enabled services for residents and employees.

It reflects how your organization approaches:

• Team structure and roles

• Ways of working

• Hiring and workforce capacity

• Funding and governance

A dedicated digital service team is NOT required for digital maturity. These capabilities may be centralized within a team, distributed across departments, or supported through a hybrid approach. A digital service team can bring them together, strengthen them, and help apply them more consistently across government.

As digital maturity grows, teams can deliver more consistently, take on more complex work, and improve services at a broader scale.

Why it matters

Your organization’s maturity shapes the kind of digital service team it can realistically launch and support. Without the right foundations, a team may face unclear ownership, limited capacity, slow decisions, and difficulty sustaining what it delivers.

Understanding your org's digital maturity helps you:

• Set realistic expectations for the team

• Choose an appropriate scope and structure

• Identify capabilities that need to be strengthened

• Reduce delivery and sustainability risks

Applying Maturity to Your Team Launch

You do not need advanced digital maturity to launch a digital service team. Start with an approach that fits your current capabilities, then strengthen the team as it demonstrates value and the organization matures.

• Earlier stages: Launch a small team around one or two high-impact projects while building foundational capabilities

• Later stages: Expand the team’s capacity and deliver across multiple services using more consistent practices

• Advanced stages: Continuously improve services, support partners across government, and help drive organization-wide transformation

What You'll Find in This Section

Learn about the different stages of digital maturity and how understanding your organization's current stage can help guide your strategy, priorities, and decision-making.

• Stages of Digital Maturity

  • Understand where you are today and what to focus on next to build effective digital teams.

• Digital Services at Each Stage

  • Explore digital service approaches that align with your organization's stage of digital maturity.

Putting it all together

Use these resources to launch a team that fits your organization’s current capabilities while building toward greater capacity and impact over time.

The most important changes are replacing “launching services” with “your team launch” and making maturity directly inform the team’s scope, structure, expectations, and growth.

Want help building your Digital Service Team? Request support here