Messaging Examples

Below are examples and creative guidance to build confidence and trust with BIPOC communities, based on extensive qualitative and quantitative research from the Ad Council, including cross-cultural focus groups, to uncover the most impactful messaging frameworks.

Check out the microsite developed by Georgia Tech’s Center for Inclusive Design and Innovation with funding from CDC Foundation and technical assistance from CDC. It makes COVID-19 messaging available to people with disabilities.

COVID-19 Messaging for People with Disabilities

Creative Brief for Black Audiences

Examples of trusted messengers for the Black community

Creative Brief for Hispanic Audiences

Ad Council's creative design of It's Up to You (De Ti Depende in Spanish)

Creative Brief for General Audiences

NLGJA Stylebook for LGBTQ Language